FIRE: Become an Expert

Everyone loves a specialist.
As a copywriter, if you specialize in a specific industry or market, then you can command a higher fee and stand apart form the competition. We just saw how to start getting work in a particular industry. Now, how do you build on that and really take command of your expert status?First [...]

SHELTER: Step Away From The Computer

The computer is an amazing tool. It simplifies work, makes research and communication a breeze and even provides much needed diversion from time to time. But as amazing as it is, it can come at a bit of a price. While it can be a helpful tool to use in the day-to-day aspects of work, [...]

FOOD: Instant Muse

Stuck? Quick, grab something. Anything! Seriously, anything with words on it. Take a pen, and underline every noun, verb, adjective and adverb you see. Transpose this word list to your notebook or computer. (A few days ago, I’d reached a bit of an impasse where it seemed like I was just recycling the same ideas [...]

FIRE: Blogging for New Business

The only way to get business in some markets is to prove yourself by writing about it. This is where blogs come in really handy as a marketing tool, even for the beginning writer. Write about ten to fifteen articles (200-400 words each) about marketing for that specific industry. Set up a blog, either as [...]