Simple Business Plan Video #3: Your Financials and Strategic Marketing Plan

Welcome to the fun, exciting world of financial planning for business! But here I’ve broken it down into three relatively simple steps that even the most mathephobic (NOTE: probably NOT a real word) among us can handle.
But to encourage you to sit through that part, I’ve followed it with a super simple 20-minute “strategic marketing [...]

The “Back to Basics” Approach

The biggest challenge of freelancing is always getting the business to come in. Hopefully, if you’ve read “No” Proof, you have a system in place to capture warm leads and start building a relationship that will start bringing in work. An email list will be an invaluable resource for you in growing your business.
But don’t [...]

Simple Business Plan Video #2: Structure & Planning

This video focuses on how to create an un-mission statement and hit the ground running. It also gets a little in-depth on the principles behind the Eliminate-Automate-Delegate process.
I look forward to hearing what you think! (Seriously…click the link and comment below…)
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Simple Business Plan Video #1: Overview

This is the first of a series of videos I’m putting together for you on how to put together a no-MBA-required business plan to help you organize and grow your business.
NOTE: It starts out fine, but the audio ends up lagging a few second behind by the end. I’ll try to make sure that doesn’t [...]

Persuasion 101 – Part II: The Anatomy of a Decision

Okay, last time we talked about a principle tenet of copywriting: your job isn’t to make someone do something…you job is to make them WANT to do it. I also promised you I’d tell you how. So here’s a secret:
People don’t make rational decisions; they make emotional decisions and rationalize them.
That’s not meant critically…its a [...]

Persuasion 101 – Part I: Psycholgical Inertia

Your primary job as a copywriter is to get someone to do something. Maybe that something is to buy a product or call to speak with a sales agent—or maybe it’s just to get them to click a link. But the copywriter’s role is one of persuasion. This is the first article in a two-part [...]

5 Ways to Break Through Your Own Limitations

Sometimes it can seem as though you just cant go any further. You can’t break into a new niche… you can’t find that lucrative client… You want to keep growing, but can’t possibly take on any more business. Chances are, most of these roadblocks are limitations you’ve put on yourself. Here are a few ideas [...]

Are You A Writer Doing Business, Or a Business Person Who Writes?

You know, when you’re out in the woods all alone, you have lots of time to think. It’s a great time to get introspective…even philosophical. And if you ever give minimalist camping a try for an extended time there will come a point when you realize an interesting but important distinction.
If you view yourself as [...]