5 Ways to Get New Clients This Week


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Happy Monday! I hope everyone had a great Easter weekend!

Let’s talk about a few ways that can earn you a couple of new clients, THIS WEEK!

1. Let’s start early: with the morning paper. Go straight to the business section. Look for signs of positive growth in businesses—not markets, but specific businesses.  What are signs of growth? Acquisitions. Quarterly earnings reports. Product launches. Purchases of new equipment. Moving to a new location/facility. A new business opening in town. Etc.

Next, check out the want ads. No, you’re not looking for copywriting jobs here. Well…okay, you are…but not in the normal fashion. Peruse the jobs section. Look for companies that are hiring for multiple positions, or lots of people for a particular position.  If you’re really lucky, there will be an email address where applicants can send their resumes. This won’t be the person you’re looking for, but it will give you the company’s basic email structure: is it First.Last@Company.com? FLast@Company.com? FirstL@Company.com? Once you have that, all you really need is to take the name of the actual contact for marketing, PR or communications, and plug it into the standard email structure for the company.

Next, go to the Metro section.  Look for any possible opportunities. Is a new restaurant opening? Is the city trying to start some new initiative? Is a local Non-Prof hosting a silent auction (or whatever)? Signs of active businesses or groups are signs of an organization that could be willing to hire you.

Finally, peruse the ads throughout the paper. Look for the really big, but really bad ads. If a person can afford a large ad buy, he or she can afford a decent ad…he or she just might not be sure where to turn. There’s a good chance the paper designed the ad for free in return for the big buy (and even if the designer’s good, the paper’s not going to take the time to do the proper research to ensure a good ad).

Now, get online to find the appropriate contact info for these companies, and call them, one-by-one, not to ask for work, but to simply see if they ever use freelancers, and if they’d mind a follow up email with some samples of your work. That’s all you’re asking for: permission to continue the conversation.

2. That telemarketer you just hung up on? Who were they calling for? There is a company spending money on its marketing. Find a name and give the company a call.

3. Where do you spend your money? Where do you eat? Work out? Bank? Get your clothes dry-cleaned? Shop? Take your dog when she’s sick? Take your car when she’s sick? The best part about working with the businesses you frequent is the opportunity to do trade-outs—not spending money can be just as lucrative as making it.

4. Recession starting to hit close to home? Keep your ear to the ground. When rumors start floating around about potential layoffs, it is often simply a way to soften the blow and give employees time to find different work.

If you start to hear such rumblings about a company, contact the HR department. Preferably the V.P. or Manager overseeing the department. Offer them a resume-writing service at a reasonable price that they can, in turn, offer to their soon-to-be-laid-off employees for free, as a way to make the process easier. You could also include a free report on tips for landing that next job.

5. Check your mail. Those sales letters don’t write themselves. Each one is a potential job to be had. And sales letters can be a very lucrative business.

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