Assess the Situation

Once you’ve forced yourself to stop panicking and grasping at straws, keep calm by engaging in a methodical process of assessment. Assess your environment to see what tools are at hand. Assess yourself to see what your capabilities are. Assess the area for signs of the essentials you need to survive.

The essentials of wilderness survival are Water, Fire, Shelter and Food. These translate into the essentials you need to survive as a freelance copywriter:

Water = Paying Work

Fire = Marketing

Shelter = Tools and Workspace

Food = Ideas and Information

The following pages will help you begin the process of  Assessing yourself and all the factors in your copywriting business. Then it will help you create a plan so you can start taking actions that will help take you beyond mere survival and into territory writers have been conditioned to believe is unattainable, save for a rare few who get lucky.