Fire (Marketing)

Next to water, fire is one of the most important essentials factors in survival situations.

It can make undrinkable water drinkable, inedible food edible and keep the predators at bay.  But more than that, the psychological boost it can provide can make all the difference between survival and…well, the alternative.

As a copywriter, your fire is marketing. It can help you win the unattainable client, improve the unsalable idea, and differentiate you from the competition.

Basically, the rule of thumb for marketing yourself is simple: get your name out there. There are as many ways to do this as there are opportunities for writers out there. Pick a few, and start putting yourself out there.