http://copywritersurvivalguide.com How to Survive and Thrive as a Freelance Copywriter Sun, 15 Nov 2009 14:07:46 +0000 http://backend.userland.com/rss092 en Welcome to the fun, exciting world of financial planning for business! But here I've broken it down into three relatively simple steps that even the most mathephobic (NOTE: probably NOT a real word) among us can handle. But to encourage you to sit through that part, I've followed it with a ... http://copywritersurvivalguide.com/business-plan-part-iii/ The biggest challenge of freelancing is always getting the business to come in. Hopefully, if you've read "No" Proof, you have a system in place to capture warm leads and start building a relationship that will start bringing in work. An email list will be an invaluable resource for you ... http://copywritersurvivalguide.com/the-back-to-basics-approach/ This video focuses on how to create an un-mission statement and hit the ground running. It also gets a little in-depth on the principles behind the Eliminate-Automate-Delegate process. I look forward to hearing what you think! (Seriously...click the link and comment below...) <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="437" height="304" id="viddler"><param name="movie" value="http://www.viddler.com/player/e3dc237f/" /><param name="allowScriptAccess" value="always" ... http://copywritersurvivalguide.com/business-plan-part-ii/ This is the first of a series of videos I'm putting together for you on how to put together a no-MBA-required business plan to help you organize and grow your business. NOTE: It starts out fine, but the audio ends up lagging a few second behind by the end. I'll try ... http://copywritersurvivalguide.com/simple-business-plan-video-1-overview/ Okay, last time we talked about a principle tenet of copywriting: your job isn't to make someone do something...you job is to make them WANT to do it. I also promised you I'd tell you how. So here's a secret: People don't make rational decisions; they make emotional decisions and rationalize ... http://copywritersurvivalguide.com/persuasion-101-part-ii-the-anatomy-of-a-decision/ Your primary job as a copywriter is to get someone to do something. Maybe that something is to buy a product or call to speak with a sales agent---or maybe it's just to get them to click a link. But the copywriter's role is one of persuasion. This is the ... http://copywritersurvivalguide.com/persuasion-101-part-i-psycholgical-inertia/ Sometimes it can seem as though you just cant go any further. You can't break into a new niche... you can't find that lucrative client... You want to keep growing, but can't possibly take on any more business. Chances are, most of these roadblocks are limitations you've put on yourself. ... http://copywritersurvivalguide.com/5-ways-to-break-through-your-own-limitationssometimes-it-can-seem-as-though-you-just-cant-go-any-further-you-cant-break-into-a-new-niche-you-cant-find-that-lucrative-client-you-want-to-kee/ You know, when you're out in the woods all alone, you have lots of time to think. It's a great time to get introspective...even philosophical. And if you ever give minimalist camping a try for an extended time there will come a point when you realize an interesting but important ... http://copywritersurvivalguide.com/are-you-a-writer-doing-business-or-a-business-person-who-writes/ OKay, so I took some time off, and I've come back to CSG with the notion of rebuilding the site from the ground up. I started with the new Free Report over there (--->) and, as I've mentioned, I'm looking into a complete re-design of the site. A designer friend and ... http://copywritersurvivalguide.com/i-need-your-help/ Francisco Inchauste has a great post over at Six Revisions, entitled "Creating a Timeless User Experience." [Read it.] In the post, Francisco argues for designing a user experience (in this case, website and computer apps) built not around the latest fad or trend, or even kick-ass new technology, but around the ... http://copywritersurvivalguide.com/recommended-reading-creating-a-timeless-user-experience-even-though-youre-not-a-designer/