Wow…what a weekend.
I posed a question about answering your questions, and more than a few if you surprised me with variations on a theme. That theme:
“Write a bigger e-book and sell it.”
If course, perhaps it shouldn’t surprise me…this is a group of writers after all. But that goes against two of the basic tenets I set out [...]
One more reason to look into the online freelancing sites
I’ve talked a fair bit about sites like Guru and Elance, and how they should be a part of your search for paying work, albeit a small part. And I also advise picking one or the other to pursue jobs on. There’s no need to frequent both a couple of times a month. One will [...]
Using Imagery to Evoke Emotion
Okay, so let’s talk a little bit about craft—and how to evoke emotion in your copy.
Why evoke emotion in the first place? Because you can’t make anyone buy your client’s product if they don’t already want to. But that’s okay, because making them want to isn’t all that hard…but it requires connecting with them emotionally [...]
A bit of a dilema…
Wow…so, okay…you guys have question about all sorts of things. “what should I put in my portfolio?” “How much is too much to charge?” “How do I know if a client will be good or not?” And few hundred more great questions. I love the participation here.
But now I’m in a quandary:
I’ve got a log [...]
What we’re doing here…
Hopefully you read my post on Maslow and the Hierarchy of Needs. So, what does that have to do with this site?
Well, As I said, the first needs are survival, and they must be met before you can focus on any higher-level needs. From a copywriting perspective, that essentially means that you must believe that [...]
The Amazing Mister Maslow
So, where does all this “survival mode” business come from? Yes, I like playing in the woods, but the true source of this training is a man by the name of Abraham Maslow.
Maslow was a man concerned with human behavior. He studied men and their quirks and their motivations, and the result of that study [...]
Your First?
I’ve related the story before of how my first freelance gig landed me a full-time job with an agency. But I don’t think I actually talked about that gig itself.
It was a radio spot. In fact, it was a radio spot for a local day spa promoting gift certificates for the upcoming holiday season. I [...]
Avalanche!!!
Whew.
Working on this weeks ebook, Son of a Niche, which is more involved, because I’m doing a side-by-side, real-time case study to go along with it so you can see how it works…and I’m falling behind because I’m stopping to read all your questions!
Seriously, I just closed my email so I could focus.
Don’t get me [...]
“Cold calling really makes me feel uncomfortable.” So don’t.
This came to me from a reader in response to the Boot Camp and yesterday’s “5 ways to get work” post .
If you read Boot Camp, then what I suggest I don’t really consider a sales cold call…because you’re not selling anything. You’re just calling to ask a few questions.
I think what this reader might [...]
A “Spirited Debate.”
I’ve been coaching one of my non-writer writer friends for the past few months. When he saw the announcement that I was going to be adding a new free report every week, he got a little indignant.
“What’s the deal. You told me that the firs rule of freelancing was to “never write anything for free, [...]
