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	<title>The Copywriter Survival Guide</title>
	<atom:link href="http://copywritersurvivalguide.com/fieldguide/feed/" rel="self" type="application/rss+xml" />
	<link>http://copywritersurvivalguide.com</link>
	<description>How to Survive and Thrive as a Freelance Copywriter</description>
	<pubDate>Wed, 25 Jun 2008 02:25:04 +0000</pubDate>
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		<title>Tomorrow&#8217;s the Big Day!</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/06/24/tomorrows-the-big-day/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/06/24/tomorrows-the-big-day/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 02:25:04 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Procrastination]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/?p=86</guid>
		<description><![CDATA[Alright, well, tomorrow&#8217;s the big day. Sign up for the course and you get to choose either Tim Ferriss&#8217;s &#8220;The 4-Hour Work Week&#8221; or Seth Godin&#8217;s &#8220;The Purple Cow&#8221; in hardcover, absolutely free.
Plus, I&#8217;ve managed to pick up 2 more bonuses for you: the Squidoo Profits Plan, which shows you how to start earning real [...]]]></description>
			<content:encoded><![CDATA[<p>Alright, well, tomorrow&#8217;s the big day. Sign up for the course and you get to choose either Tim Ferriss&#8217;s &#8220;The 4-Hour Work Week&#8221; or Seth Godin&#8217;s &#8220;The Purple Cow&#8221; in hardcover, absolutely free.</p>
<p>Plus, I&#8217;ve managed to pick up 2 more bonuses for you: the Squidoo Profits Plan, which shows you how to start earning real money by setting up Squidoo Lenses, and the complete 2-part &#8220;AdSense: Inexperience to Income,&#8221; a step-by-step guide for cleaning up with AdSense.</p>
<p>But, as I said, tomorrow is the only day this offer is good. The program will open at 8:00 a.m., central time, and will close at midnight. Once your subscription payment has been confirmed, I&#8217;ll shoot you an email with the 2 special reports, and asking which book you want and where you&#8217;d like it shipped.</p>
<p>I&#8217;m really excited about this, and I hope you are too. These freebies alone will allow you to really make a difference in your income. And if you use them in conjunction with the course, then pretty soon you will be your own biggest client&#8230;and you can pick and choose from there, working only with the clients you want to work with, and the projects you want to work on.</p>
<p>Well, I&#8217;ve kept you long enough. See you tomorrow!</p>
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		<title>Special offer!</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/06/22/special-offer/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/06/22/special-offer/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 04:47:13 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Procrastination]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/?p=85</guid>
		<description><![CDATA[I&#8217;ve got a one-shot special offer for 4HWW-ers. This Wednesday will be the big day. If you&#8217;ve been thinking about the course, this might be the time to sign up.
For details, head on over and check it out: http://4hww.CopywriterSurvivalGuide.com
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve got a one-shot special offer for 4HWW-ers. This Wednesday will be the big day. If you&#8217;ve been thinking about the course, this might be the time to sign up.</p>
<p>For details, head on over and check it out: http://4hww.CopywriterSurvivalGuide.com</p>
]]></content:encoded>
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		<item>
		<title>Do a little &#8220;rain dance&#8221;</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/06/22/do-a-little-rain-dance/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/06/22/do-a-little-rain-dance/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 04:43:23 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Water]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/?p=84</guid>
		<description><![CDATA[One thing that continues to amaze me is the seemingly karmic value of doing your cold calls. And I&#8217;m not alone. Join up a freelance writer&#8217;s discussion group, and the subject rears its head every now and then.
What do I mean? Well, if you put the effort in, you get results&#8230;but not always the results [...]]]></description>
			<content:encoded><![CDATA[<p>One thing that continues to amaze me is the seemingly karmic value of doing your cold calls. And I&#8217;m not alone. Join up a freelance writer&#8217;s discussion group, and the subject rears its head every now and then.</p>
<p>What do I mean? Well, if you put the effort in, you get results&#8230;but not always the results you&#8217;re expecting.</p>
<p>Last week, I decided to set aside Monday to make a few (25) calls. Some were cold calls; a few were touching base with people I&#8217;d already spoken to. All were short, and not very sales-y. &#8220;Hi, I&#8217;m Danny Thompson, and I&#8217;m a freelance writer specializing in [industry]. I just wanted to introduce myself and find out if you guys ever use freelancers to help with marketing or corporate communications.&#8221;</p>
<p>That&#8217;s it&#8230;that&#8217;s my script! Whether I get a yes or no, the calls seldom last more than 3 or 4 minutes.</p>
<p>Now, here&#8217;s the freaky part: while I occasionally get a few bites that might lead to paying work. But invariably, whenever I set time aside to make a few calls, I end up getting two or three gigs come in entirely unrelated to my calls.</p>
<p>I can&#8217;t explain it&#8230;but it happens too often for me to ignore. So here&#8217;s a strategy: forget the results of your calling. Make your calls expecting that every one will land you a &#8220;no,&#8221; if you want. For some reason, it will still end up getting you work, simply because the universe rewards focused effort.</p>
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		<title>The Power of Simple Systems</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/06/10/the-power-of-simple-systems/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/06/10/the-power-of-simple-systems/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 04:27:37 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Shelter]]></category>

		<category><![CDATA[The Life]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/?p=83</guid>
		<description><![CDATA[Systems work to make your life and your work run more smoothly. I believed that long before I really focused on implementing it (I&#8217;m a writer and, thus, a procrastinator by nature). Once I did, though, I was astounded by how much simply my life actually became.
I started prompts similar to the FREElance Survival Training [...]]]></description>
			<content:encoded><![CDATA[<p>Systems work to make your life and your work run more smoothly. I believed that long before I really focused on implementing it (I&#8217;m a writer and, thus, a procrastinator by nature). Once I did, though, I was astounded by how much simply my life actually became.</p>
<p>I started prompts similar to the FREElance Survival Training to help make those systems habitual&#8230;ten calls a day, get the big stuff done early, plan for tomorrow before I &#8220;clock out,&#8221; send out invoices, check on payments, etc.</p>
<p>Then I put systems in place that took things to a whole new level. I started in order to automate the things I didn&#8217;t like, like invoicing, record keeping and collections, giving me time to focus on the work I did like. Then I took it a step further. I noticed that when I batch like tasks, I completed them much faster.</p>
<p>So I declared Tuesday and Thursday my &#8220;writing days.&#8221; Yes, I only write on Tuesdays and Thursdays. Think about that for a moment. I&#8217;m a writer. That is my work. I work on Tuesdays and Thursdays.</p>
<p>I know what&#8217;s going through your mind. &#8220;That would never work! I&#8217;ve got too much to do! My clients want stuff when they want it!&#8221;</p>
<p>I felt the same way, until I took a closer look. More often than not, clients asked for a specific date&#8230;but then followed it with &#8220;let me know if this won&#8217;t work for you.&#8221; I also realized that I could structure my time just a bit and improve my productivity. Write more in less time&#8230;since I charge by the project and not the our, it worked out to a tremendous increase in my hourly rate!</p>
<p>Not only that, but I now plan my jobs and decide how much I can handle by simple checking my schedule for Tuesday and Thursday!</p>
<p>Of course&#8230;the Tues/Thurs thing IS a bit of an over simplification. First, I noticed I had a lot of wasted time in the car&#8230;taking the kids to school&#8230;driving to meet clients&#8230;driving out to my favorite hiking and camping spots. So, I&#8217;d work in the car, using the Jott.com service to dictate the ideas and basic structure for what I&#8217;ll write on Tues and Thurs. Second, because of this prep work&#8230;I typically write between 10 am and 3 pm on Tuesday and Thursday. Minus lunch from 12-1, of course.</p>
<p>If it&#8217;s a new client, I&#8217;ll typically spend a little time doing a little research on Mondays. Occasionally, I&#8217;ll take a client out for a nice lunch (can you say write-off?).</p>
<p>What does this mean, exactly? It means I took what was a decent life with a 27-hour work week, and turned it into an unbelievable 8-hour (plus stolen moments that would otherwise be wasted time) work week. Actually, it&#8217;s less than that now.</p>
<p>I tell you all of this not simply to show off. But to get you thinking about where you&#8217;re wasting time. Where you&#8217;re duplicating efforts. Where you&#8217;re banging your head against the wall, while there&#8217;s a door if you&#8217;d just take two steps to the left.</p>
<p>But don&#8217;t do it so you can simply goof off (or drag in more work to fill the time). The real benefits of simplifying things isn&#8217;t so you can get even more done&#8230;but so that you can DO more. My oldest son is out of school for the summer. I&#8217;ve been spending a lot of time with him doing all sorts of things. It was looking like the start to a great summer.</p>
<p>Then, this last week my mother&#8217;s internist found a malignant tumor. The surgery and recovery went smoothly, and luckily I got to spend almost all of about five days there at the hospital with her. It wasn&#8217;t how I planned on using my free time. But I am certainly glad I had the time to spend however I needed it.</p>
<p>I still wrote on Thursday&#8230;but I did it from the hospital. And in the car.</p>
<p>Don&#8217;t get so caught up in the &#8220;how&#8221; of being a success that you forget what the whole point is. It&#8217;s not liberating hours so you can squeeze more work in. It&#8217;s making the work easy, so you can spend quality time&#8230;however you define it, whether that&#8217;s in the woods, at home reading a book to a five year old, or simply being there at the hospital.</p>
<p>Here&#8217;s to YOUR success&#8230;whatever that entails (and I hope it&#8217;s more than a number).</p>
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		<title>How Long is This Gonna Take?</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/05/22/how-long-is-this-gonna-take/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/05/22/how-long-is-this-gonna-take/#comments</comments>
		<pubDate>Thu, 22 May 2008 14:39:51 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Procrastination]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/fieldguide/2008/05/22/how-long-is-this-gonna-take/</guid>
		<description><![CDATA[I got these question from a 4HWWW subscriber [http://4hww.copywritersurvivalguide.com]:   &#8220;Two quick questions for you.   About how long do the section one income streams take to get up and running? Then, about how long to get to that $10-$20/week level&#8230;can you give me a ballpark number?&#8221;  Great question, and one I&#8217;m sure [...]]]></description>
			<content:encoded><![CDATA[<p>I got these question from a 4HWWW subscriber [http://4hww.copywritersurvivalguide.com]: <br id="dax:0" /> <br id="dax:1" /> &#8220;Two quick questions for you.   About how long do the section one income streams take to get up and running? Then, about how long to get to that $10-$20/week level&#8230;can you give me a ballpark number?&#8221;<br id="dax:2" /> <br id="dax:3" /> Great question, and one I&#8217;m sure others are wondering about as well. Well, here is my answer:<br id="dqk11" /> <br id="dqk12" /> &#8220;Well, I&#8217;ll be giving you several different ways to create those income streams&#8230;there&#8217;s &#8220;something for everyone&#8221; as they say. Some can start paying off in a matter of days, others might take two or three weeks to get up to snuff. But I&#8217;ll do my best to give you the tips and techniques to start seeing results in a week or less. <br id="dqk13" />  <br id="dqk14" /> Reaching the $10-$20 per week level depends on how fast you take to the methods, as well as a little trial and error. We&#8217;ll be working with how to make real money with adsense at one point, for instance. And after a little trial an error (and some pointers from me), you&#8217;ll be able to find the keywords that draw ads that have a high PPC value&#8212;the more the PPC cost for the advertiser, the larger your cut per-click&#8230;my personal high thus far is a site that consistently gets me $1.85 per click (I can&#8217;t imagine what those advertisers are actually paying Google!). <br id="dqk15" />  <br id="dqk16" /> You can believe I still actively promote that site, even with the other stuff I&#8217;ve got going on. In twenty minutes I can drive enough traffic to regularly generate twenty to thirty clicks per week, for five or six weeks. I&#8217;ll let you do the math on what the &#8220;hourly rate&#8221; on that 20 minutes works out to be.<br id="dqk17" />  <br id="dqk18" /> The idea with this first section is to help make your down time (when you don&#8217;t have actively paying projects to work on) work for YOU. And, of course, it gives you a working knowledge of some of the things we&#8217;ll be working on as we move through sections 2 and 3&#8243;<br id="dhat0" /> <br id="dhat1" /> Right now, I know a lot of writers are struggling with a lot of downtime. The point here is, you don&#8217;t have to sit idle and wonder where the next paycheck is coming from. You always have a client waiting in the wings&#8230;and that client is you. The same skills your clients will pay so well for, can just as easily make money for YOU. The whole purpose of 4HWWW is to show you how, and get you started quickly&#8230;that&#8217;s why I made sure the first lesson gives you the information you need to make the course pay for itself in 1 hour per month, WHILE you learn a few skills that are going to make the rest of the course pay off in big dividends.<br id="nj-y0" /> <br id="nj-y1" /> So, if you&#8217;re tired of waiting around for the phone to ring, spend a bit of that idle time here: http://4hww.copywritersurvivalguide.com</p>
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		<title>Free Hosting - the Details</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/05/22/free-hosting-the-details/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/05/22/free-hosting-the-details/#comments</comments>
		<pubDate>Thu, 22 May 2008 14:13:47 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Procrastination]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/fieldguide/2008/05/22/free-hosting-the-details/</guid>
		<description><![CDATA[Okay, as I mentioned before, writers who sign up for the 4HWWW course [http://4hww.copywritersurvivalguide.com] also get a free hosting package, powered by HostGator (www.hostgator.com).  If you&#8217;re not familiar, HostGator is one of the most popular web hosts out there, mostly because of outstanding support and extreme ease of use. And one of the reasons [...]]]></description>
			<content:encoded><![CDATA[<p>Okay, as I mentioned before, writers who sign up for the 4HWWW course [<a href="http://4hww.copywritersurvivalguide.com">http://4hww.copywritersurvivalguide.com</a>] also get a free hosting package, powered by HostGator (www.hostgator.com).<br id="d93f2" /> <br id="d93f3" /> If you&#8217;re not familiar, HostGator is one of the most popular web hosts out there, mostly because of outstanding support and extreme ease of use. And one of the reasons I chose to offer this service is because of an included application called Fantastico Deluxe. Basically, FD will automatically install and set up dozens of different applications for you, from easy-to-use, e-commerce-ready website apps like Joomla or Drupal, to blogging apps like WordPress, ready-to-write wikis and more. Pick the app you want to install, click, and it sets everything up for you. <br id="usgv0" /> <br id="usgv1" /> This is going to make many parts of section I and II super-simple for those of you who just aren&#8217;t sure about the technical aspects of craeting sites from scratch. Just let Fantastico Deluxe to the hard part, and all you have to do is create the content. And, again, you get it free as long as you&#8217;re enrolled in the course. <br id="cfce0" /> <br id="cfce1" /> For those who are a bit more back-end savvy as far as sites are concerned, this includes everything you typically get from HostGator: CGI, PERL, PHP, MySQL, Ruby on Rails, Python, Curl, FrontPage&#8230;just about anything you could need to create a site to serve almost any function. <br id="yl-b0" /> <br id="yl-b1" /> You also get webmail, email aliases, mail forwads and spam assassin&#8230;and several of the best web stats programs out there. All from this simple starter hosting package, available exclusively to those who register for the course. <br id="j9ss0" /> <br id="j9ss1" /> This free hosting package is designed to make the techniques you&#8217;ll learn for creating automated income streams available to you immediately. Read the lesson, log into your host, set up the site, or blog, or other app, and BOOM, you&#8217;re live and ready to roll. You&#8217;ll get 6 Gigabytes of storage, and 60G of bandwidth, which for the purposes of this course will be more than enough. (If, for some reason you need more, we can even provide more powerful packages at a steal&#8230;we can even transfer your existing sites for you if want). <br id="ptz90" /> <br id="ptz91" /> All backed by HostGator&#8217;s award-winning support and service [and did I mention that it was free? <img src='http://copywritersurvivalguide.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> ]. <br id="shet0" /> <br id="shet1" /> I decided to do this, as I said, so that you could put these money-making techniques into practice right away. I&#8217;m trying to do everything I can to put the reasons many writers use to procrastinate to rest. These are techniques you can use in your downtime to start putting the power of your persuasive writing to work for your own bottom line when you&#8217;re between projects. And, in section two, techniques you can use to easily bring in more clients and get more paying work, while spending less time yourself&#8230;and start building your own 4-Hour Work Week Lifestyle. <br id="ebxa0" /> <br id="ebxa1" /> And it all starts here: <a href="http://4hww.copywritersurvivalguide.com">http://4hww.copywritersurvivalguide.com</a><br id="qhj40" /></p>
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		<title>Oops! - A free tip from 4HWWW ;)</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/05/20/oops-a-free-tip-from-4hwww/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/05/20/oops-a-free-tip-from-4hwww/#comments</comments>
		<pubDate>Tue, 20 May 2008 21:02:28 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Procrastination]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/fieldguide/2008/05/20/oops-a-free-tip-from-4hwww/</guid>
		<description><![CDATA[Well, what can I say. The cat got out of the bag a little early.
So, let me offer this bit of advice if you&#8217;re interested in becoming a part of the New Rich: if you have a virtual assistant helping with the launch of a new site, make sure it&#8217;s clear when a change is [...]]]></description>
			<content:encoded><![CDATA[<p>Well, what can I say. The cat got out of the bag a little early.</p>
<p>So, let me offer this bit of advice if you&#8217;re interested in becoming a part of the New Rich: if you have a virtual assistant helping with the launch of a new site, make sure it&#8217;s clear when a change is a test and when it is a site that&#8217;s going live&#8230;hehe.</p>
<p>I wasn&#8217;t planning to go live with this for another week (hence the glitch some people had after ordering), but since it&#8217;s live, we&#8217;ll run with it. And, yes, the glitch is fixed.<br />
I&#8217;ve added a new page to the site that talks about just what is included in the course. Next I&#8217;ll add a few details about the free hosting that comes with the course, which will come in handy when you get to lesson two.</p>
<p>If you&#8217;d like to see what the course is going to be about, visit http://4hww.copywritersurvivalguide.com/the-course/</p>
<p>Best of all, you are free to cancel your subscription. So, if you&#8217;re not interested in the last two or three sections (they won&#8217;t be for everyone), you don&#8217;t have to take them.</p>
<p>Sorry again for any confusion!  Here&#8217;s to your success.</p>
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		<title>What happens when the perfect life becomes a grind?</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/05/19/what-happens-when-the-perfect-life-becomes-a-grind/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/05/19/what-happens-when-the-perfect-life-becomes-a-grind/#comments</comments>
		<pubDate>Mon, 19 May 2008 22:13:10 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Procrastination]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/fieldguide/2008/05/19/what-happens-when-the-perfect-life-becomes-a-grind/</guid>
		<description><![CDATA[I&#8217;ll admit it. I wasn&#8217;t all that content.
Oh, I was been successful. And I&#8217;ve done my best to help you guys be successful, as well. And then I read this book&#8230;
This book made my 27-hour-per-week &#8220;career&#8221; seem like an 80-hour week scrubbing bathrooms at grand central station. My life, which had seemed so pie-in-the-sky perfect [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll admit it. I wasn&#8217;t all that content.</p>
<p>Oh, I was been successful. And I&#8217;ve done my best to help you guys be successful, as well. And then I read this book&#8230;</p>
<p>This book made my 27-hour-per-week &#8220;career&#8221; seem like an 80-hour week scrubbing bathrooms at grand central station. My life, which had seemed so pie-in-the-sky perfect was suddenly exposed as something that was just half a step above life in a cubicle farm.</p>
<p>That book? 4-Hour Work Week by Tim Ferriss.</p>
<p>Wow! 4-hour work week? And it all seemed so simple&#8230;so logical.</p>
<p>&#8230;and even better, it worked like a charm. Much better than I ever anticipated. So much so that all that stuff I mentioned about my first six-figure year? Well, let&#8217;s just say that concern is no longer an issue.</p>
<p>Now, I plan on continuing this site for those of you who are finding the info helpful. But now there&#8217;s a whole new game in town&#8230;a little something I&#8217;m calling The 4-Hour Work Week for Writers. [http://4hww.copywritersurvivalguide.com]</p>
<p>This one is a weekly e-course with step-by-step lessons that show you exactly how I did it. It takes the principles Ferriss lays out in his book and gives you potent tactics that writers can use to put those principles into practice.</p>
<p>In fact, the very first lesson gives you a no-fail method that makes the course pay for itself, month after month.</p>
<p>And as if that weren&#8217;t enough, it also includes free web hosting and design tools, powered by HostGator. That&#8217;s right, free&#8212;with enough storage and bandwidth to cover anything you&#8217;ll need as we go through the lessons (and probably anything else you&#8217;ll need).</p>
<p>The course is $24.95 a month, with four lessons per month (one each week), each showing you how to make more money while spending less time on it, with the ultimate goal of having a thriving successful business that requires almost no time on your part to run&#8212;and YES, you can do this as a writer.</p>
<p>To find out more, just visit the site http://4hww.copywritersurvivalguide.com</p>
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		<title>FIRE: Become an Expert</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/05/13/become-an-expert/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/05/13/become-an-expert/#comments</comments>
		<pubDate>Tue, 13 May 2008 14:55:14 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Fire]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/fieldguide/2008/05/13/become-an-expert/</guid>
		<description><![CDATA[Everyone loves a specialist.
As a copywriter, if you specialize in a specific industry or market, then you can command a higher fee and stand apart form the competition. We just saw how to start getting work in a particular industry. Now, how do you build on that and really take command of your expert status?First [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Everyone loves a specialist.</strong><br />
As a copywriter, if you specialize in a specific industry or market, then you can command a higher fee and stand apart form the competition. We just saw how to start getting work in a particular industry. Now, how do you build on that and really take command of your expert status?<br id="nzr20" /><br id="nzr21" />First off, the one thing that separated most recognized experts isn&#8217;t that they are the best in their field. It is simply that they are the most recognized. They publish. They speak. They <span id="ci0i0"><em id="q1lu0">market</em></span> themselves as experts in their field. As long as they actually know what they&#8217;re talking about, they can create long-lived careers simply being experts. <br id="m3jk0" /><br id="m3jk1" /></p>
<p><strong>What Do You Know?</strong><br />
So, the first thing you have to have is knowledge. Thanks to the big-box bookstores, the Net, and college bookstores, that knowledge is easy to come by. The simple truth is, if you read two or three books on the industry, you&#8217;ll know more about it than 95% of the copywriters out there (and the general population, for that matter). Read each book, and write a two page summary. <br id="ybt60" /><br id="ybt61" />Once you&#8217;ve done this, let the information cool for a bit, come up with an angle you can call your own, and then write a 5-10 page special report based on the information you&#8217;ve read so far, and offer it for free on your site to subscribers of your free monthly newsletter. Keep reading a new book on the industry each month, along with half an hour or so of research online, and use this information as the basis for your newsletter. At the same time, you&#8217;re talking regularly with your clients and learning as much as you can about the various aspects of the business that affect them on a day-to-day basis. <br id="rez30" /><br id="rez31" /></p>
<p><strong>Act Like The Expert You Are!</strong><br />
Next, contact you local university annex or community center and offer to teach a free seminar on some aspect of the subject at hand. Once you&#8217;ve taught it two or three times, contact the local trade association, and offer to speak to the industry about effective marketing. Record these seminars and offer them as free videos to your newsletter subscribers. <br id="hvhs0" /><br id="hvhs1" />Once the members of the industry see you speaking authoritatively, they will see you as an credible expert&#8230;because you will be one. At this point, you can start charging fees for speaking, and you&#8217;ll have enough first-hand knowledge to start writing your own books on the subject. Not to mention the fees you can command as a Specialist Copywriter in the industry. <br id="tl6q0" /><br id="tl6q1" />All from a few extra hours work each month.</p>
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		<title>SHELTER: Step Away From The Computer</title>
		<link>http://copywritersurvivalguide.com/fieldguide/2008/05/10/shelter-step-away-from-the-computer/</link>
		<comments>http://copywritersurvivalguide.com/fieldguide/2008/05/10/shelter-step-away-from-the-computer/#comments</comments>
		<pubDate>Sat, 10 May 2008 14:54:30 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
		
		<category><![CDATA[Shelter]]></category>

		<guid isPermaLink="false">http://copywritersurvivalguide.com/fieldguide/2008/05/10/shelter-step-away-from-the-computer/</guid>
		<description><![CDATA[The computer is an amazing tool. It simplifies work, makes research and communication a breeze and even provides much needed diversion from time to time. But as amazing as it is, it can come at a bit of a price. While it can be a helpful tool to use in the day-to-day aspects of work, [...]]]></description>
			<content:encoded><![CDATA[<p>The computer is an amazing tool. It simplifies work, makes research and communication a breeze and even provides much needed diversion from time to time. But as amazing as it is, it can come at a bit of a price. While it can be a helpful tool to use in the day-to-day aspects of work, it can also hurt you productivity by monopolizing your focus AND by causing you to lose your focus at the same time. <br id="ewir0" /> <br id="ewir1" /><strong> Familiarity Breeds Contempt</strong><br id="ejvg0" /> Sitting at the computer hour after hour can rob you of the very thing that makes freelancing such a great thing: freedom to work when and where you want. If you&#8217;re always at the computer, then you could be at your kitchen table, in a corner office, or in a tiny gray-walled cubicle. What&#8217;s the difference when your entire world is encompassed by a 10&#8243; by 12&#8243; piece of class and plastic? Being busy it great, but make sure you&#8217;re actually BUSY, and not simply keeping busy.<br id="ewir2" /> <br id="ewir3" /><strong> No Distance= No Perspective</strong><br id="z6zg0" /> Creative work is best done in short, intense bursts. So, too, is analytical work. Since the majority of a writer&#8217;s time is spent concepting and writing (creative) or editing (analytical), your workday should be comprised of several short, intense periods of work, broken up by longer periods of, say, research and business management tasks.<br id="qu3x0" /> <br id="qu3x1" /> Otherwise, you&#8217;ll get locked into one creative/analytical task and stay stuck in it for hours&#8230;and end up wasting half a day on something that could have been done more productively in thee separate 15-minute blocks. Write or edit until it starts feeling like you&#8217;re forcing it, then stop and take a break. Look at your to-do list and make sure you&#8217;re staying on-track. <br id="j3lr0" /> <br id="j3lr1" /><strong> Take a Break, Take a Breath, Go Low Tech for a Sec</strong><br id="rvlv0" /> You don&#8217;t even have to do all of your writing at the computer. Grab a pen and paper, and go sit out in the front yard and enjoy the day while you work. Or go sit in a museum, surrounded by creative masterpieces. Or out in the middle of nowhere, surrounded by nature. <br id="qlae0" /> <br id="qlae1" /> You&#8217;re a freelancer, by god. Don&#8217;t forget to act like it! You&#8217;ll find yourself being more productive and enjoying the job a whole lot more, because of it.</p>
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