Just for the record, this site isn’t about survival


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Don’t get me wrong, I’m all for survival. And when I go camping, I’m one of those nutjob minimalsists who feels guilty about carrying a tent and a sleeping bag. But it’s not because I have anything against comfort.

Look, when you go into the wilderness with a five-pound pack instead of a 50-pound pack, there are distinct advantages. You can move faster. You can go further before getting tired. You can explore thick, dense sidetrails without some piece of your gear getting hung up every five minutes.

And if you know what you’re doing, you can be every bit as comfortable as the guy with the -40 degree bag and the  Coleman camp stove.

I take the same approach to copywriting. I don’t want you to survive as a freelance copywriter. I want you to thrive. I want you to have your fingers in a hundred different kinds of work. I want you to get excited when you wake up about the things you’re going to get to do today, because by God, you’re a freelance copywriter!

But before you can thrive, you have to get past the survival mode. You have to cross the chasm between what you want and what you really believe is possible. Or the chasm between how you think things should work and how they really do.

It takes time, effort and hard work to be a success at this game. However, if you do it right, tomorrow will be easier than today, next week will be easier than this week. Next month easier than this month. Next year easier than this year.  You don’t ease your way into resounding success, because you get what you give.

If you put a little bit of work in today, you’ll get a little bit of business tomorrow.  If you work hard this month, next month will be a good month. If you bust your ass this year, then next year will be a cakewalk.

This approach comes not only from my experience as a successful freelancer, but from my experience as a former business manager and corporate trainer. The number one influencer in a successful career isn’t education, or experience, or talent. It’s effort. Pure and simple.

And THAT’S what this site is about. Showing you how to apply solid effort efficiently and effectively so that tomorrow is better than today, so that next year is better than this year…and this year looks pretty darn good! I want to see writers quit worrying about how they’re going to pay the bills, and start figuring out where they’re going to spend the money. Not next year, but next month.

I don’t want to teach you how to hang on until the search and rescue team arrives. I want to teach you how to recognize you’re not lost in the wilderness…you’re hanging out the awe and splendor and bounty of the great outdoors. It’s much better to enjoy it than struggle against it.

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